How to Overcome Sampling Bias in Your Market Research Survey

In the market research world, sampling bias is a consistent error that arises due to the way a survey’s sample was selected. It occurs when a sample is not random, meaning certain types of respondents are more or less likely to be chosen for the sample. The result: Survey results that don’t reflect the population you purport to represent. … Continue reading How to Overcome Sampling Bias in Your Market Research Survey