PeopleFish respondents are real people with real opinions about your survey questions.
That said, our clients understandably have questions about where their respondents are coming from, and how we source them.
The short story is this: We partner with dozens of enterprise-level panel providers around the world, leveraging long-standing relationships and high business volume to minimize per-response costs for our clients. Each one of these panel providers has undergone strict third-party quality controls, and is continually subject to further quality tests and scoring by market research industry leaders. That said, your survey is being fielded through the same panel providers used by the biggest and best market research firms.
When we field your survey, it’s sent to hundreds of panel providers, any one (or more) of which may send respondents to your survey. The particular provider feeding your survey depends on several things, including your targeting criteria and the length of your survey.
Every person who attempts to take your survey does so via a link provided to them by one of our partnering panel providers. When they first enter the survey, they are assigned a unique ID by that panel provider, as well as a meta-ID that identifies them, through digital fingerprinting, across multiple panel providers. This meta-ID prevents any respondent from entering your survey more than once.
Respondents are compensated for their time spent taking the survey according to terms set forth between them and the panel provider with which they have engaged. PeopleFish itself does not compensate respondents, and we cannot increase or decrease the level of compensation provided to a particular set of respondents. Those decisions and determinations are entirely outside of our control.
All of our respondent (sample) supplier’s sampling methods are governed by a third-party sample quality measurement & ranking program that ensures high quality human answers for market researchers seeking accurate insights. This party’s method for evaluating sample suppliers is grounded in three essential elements of survey sampling: quality, consistency, and acceptance. Scores are calculated from user data, results and a set of benchmarking modules designed in concert with four of the top five market research companies and coordinated through DM2.